what: branded design system
for: Cincinnati coffee lovers
Seven Hills Coffee Roasters is a locally owned Cincinnati company formed when two work friends became tired of looking for the right cup of coffee.
The name Seven Hills came from the local idea that Cincinnati’s sister city is Rome, and that it literally shares the idea of seven hills with her (though technically there are far more than seven).
Taking a cue from the rich history of the city, its place as a trading port, and its Queen City status, the rebranding of the Seven Hills Coffee Roasters started, of course, with the hills.
Photographs taken around town were abstracted with rich colors to provide warmth in all packaging applications.
Historic buildings, parks, festivals, and other events combine with welcoming typography and warm colors to speak a newly redefined 7 Hills Coffee language.