what: design system
for: gen x film buffs

This multimedia project portrays the films of Wim Wenders in a fictional festival event. The concept of the festival plays upon Wender’s use of travel and isolation in his films as a means of personal reflection and self-discovery.

Pieces for the project include print and environmental advertising, a collectable dvd set of the films intended to be shown at the festival, a collection of music from the film, postcards, water bottles, clothing items, tickets, day passes, and unique collectable book, all housed within a vintage projector case.

Additional deliverables for the proposal feature an art gallery designed to move from drive in to drive in, following the festival across the country.


detail of visual system

detail of visual system

mobile gallery, rendering by Stephen Young

mobile gallery, rendering by Stephen Young

cameraObscura4.jpg

festival book, chapter opener

festival book, director's profile

festival book, table of contents

festival book, film history

detail of festival book typography

detail of festival book typography

full system included festival book, dvd collections, soundtrack on vinyl, disposable camera, water bottle, playing cards, map, tickets, postcards, and red cap

postcard designs