what: branded design system
for: high school students, specifically those interested in majoring in design, architecture, art, or planning within the next few years
Every summer, the University of Cincinnati’s College of Design, Architecture, Art, and Planning host high school students for a series of creative workshops. Students stay on campus in dormitory housing during this time, to best experience college life as DAAP faculty impress them with the School’s offerings.
To help brand this experience, a series of digital and print materials were developed. Each piece explains the workshops offered, as well as how the camps work. The materials are visually aimed at the high school audience, with a firm understanding that it will be their parents who ultimately must review the materials before deciding. As a result, each piece is designed to feel youthful, exciting, and a tad loud.