what: design system
for: political candidate
This project began as a website design and, as can occasionally happen, morphed into something bigger—a political campaign identity complete with logos, identity systems, a mobile site, and the original desktop site.
Rob Richardson, Ohio Treasurer candidate, realized that he needed to make a name for himself in the minds of the Ohio voters. He further realized that a simple template website built using default fonts and color options would not do that for him. Instead, he contracted the design of a website, which opened into a larger study of potential identity designs, new color schemes, and a friendlier attitude aimed at earning the trust of those voters.
Final deliverables included a brand guide, suggested applications, and a fully designed website including mobile and desktop applications.